Finding the Keywords

How to Finding the Keywords?

What was the important of keywords? No keywords, means no SEO. Keywords can consist of 1,2,3,4 or 5 words, the longer it is usually the more a bit traffic, but its results are also more specific or targeted viewer.

Usually the used combination for keyword is 2 or 3 keywords as a main keyword, continued to follow in the long tail keywords with 4 or 5 words.

Ok let’s digg some more deeply about keywords and this technical research…

1. First review of your business, keep think about what keywords would you type if you as a costumer to find the products / services you are offering ..

2. After that you can ask your friends, boss, family, boyfriend/girlfriend, coworkers, your neighbors, whatever about what they would type in the search box to find the products / services that you offer it earlier. Do not be shy to ask someone else… since these are real examples of what is going to have in mind for Search Engine users that find products / services will you sell…

3. Make a list in ms-excel for all the keywords that you get from the results of your thoughts and opinions of others from earlier.

4. Once you do it manually, it was time to do with the help of tools through the Internet on your pc or laptop. There are many tools you can use like Wordtracker, Google’s Keyword Tool, Keyword Discovery, etc, which some are free and others you must pay for the service…

5. Become a James bond (Spy your competitors). This is just a sample that you selling bag online, you continue to google and type in the “bag online” on the Google Search Engine…

- Now you find the websites in the first sequence (the more specific is website that selling bags online at the top search) you copy its url, then open https://adwords.google.com/select/KeywordToolExternal

- Next select the option generate ideas “using the website’s content “, and enter the url address of this website competitors to choose from.

- After that you click on “keywords get ideas“, there will be the results of the keywords that used by your competitors. Save this results of the keywords in ms-excel, then repeat to this step to other competitors (who number 2,3 or 4 in the SERPs for the keyword “bag online”)

- There is good if you also noticed the misspelled keyword, well search volume for that sometimes are even much more than the original ..

The following tips in keywords research is “local“, you can usually targeted viewers from the city or country you attempt to it .. example like “New York bag online“, “Paris bag online“, “bag Manila“, etc

The tools I mentioned above are just a sample of the many tools / software that you can use to research the keywords that you would use, so be creative.

Either manually or with the tools have same goal that is to get the keywords you are going to use it later… (note: all keywords that you get could be saved in the ms-excel, try to collect 50-100 keywords to be used, select keyword that fits and relevance with the products / services you sell).

Ok after you list the keywords in ms-excel, we now minimize the keywords by deleting bad keywords, so next we will talk about KEI (Keyword Efficiency Index).

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