Increase Sales Through Streaming Audio

For product advertisements, many studies have proven that radio is a good medium. Usually to listen to the latest music or to their favorite radio program, people listen to the radio for entertainment. Advertisements on services and products are being played in between the program,

This has been the trend in advertising for many years. To continue the benefits of advertising through audio, now the radio medium is almost behind the TV, the Internet and audio-visual medium, other marketing strategies have to be employed.

Then it were discovered, the benefits of using music on websites. Music on the Internet was just available in downloadable forms as mp3, before. Companies were able to get much traffic on their sites even through hosting downloadable music on their servers. When website traffic plays a big role in boosting service and product sales, everyone engaged in Internet marketing had knows that.

In which musicians, artists and record companies have lost millions of revenues, there had been a problem with illegal music download. The popularity of Internet music streaming then came. Radio streaming does not allow download of the music files, unlike the former. Thus, the record label owners and artists are protected by the copyrights. So, how can this be done? To stream audio from your site, there are several ways. First, is to stream a radio program from your site or blog. To stream their radio content from your site, you can find free affiliate programs that allow you to do that.

What this mean? This means that every time it is visited, your site will have new audio content . When the content is being updated even without much effort from you, it will great even. What you needed to do is to signup and have the link embedded with an Internet radio station on your blog or website.

To stream mp3s is another way. You just need to upload your mp3files on a server to do this, and add the files’ links to the page. The browser opens a media player window and plays a file, when the link is clicked. However, it may also be downloaded since the file is in mp3 format. Without the authorization of the copyright owner, downloading music files is illegal. Therefore, make sure that you have the appropriate permit to do so if you will be using this type of streaming.

To add audio to you website or blog, a third way,  is to stream music through organizing playlists. If downloaded playlists are m3u files, will not play music if offline. However, it can be complex using this process. How to do it, here is a short instruction.

1. Just save your wma or mp3 file on the server. If you know that the file exists on another server and know the link to that file, you may skip this step. Be sure that the link has a .wma or .mp3 extension.

2. Open your text editor and type the path to the file. Include the http:// and the file extension. Until you have included all the links to the files that you would like to be included in the playlist, just repeat this step.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on your server or to the directory where the music files are hosted.

5. Open your html editor and embed the link to the m3u file. You can also set if you want to have the playlist to autoplay through this, if someone visits your site of and you want your visitor to control playing the music. Also you canset the volume level.

Whenever your site is visited, the songs in the playlist will be streamed, buffered and played one after another, after the code is embedded on the html file. The user can skip forward or go back a song in the playlist using the media player controls if your playlist has several songs.

For many website owners, doing this setup had works. You can customize the type of music being played on your site through this. To boost product awareness, you can even play recordings related to your product. To be done this, it requires knowledge of html. But why not request assistance from programmers, if it will be the best way to increase traffic to your site. Having audio on a website, after all, is a proven way to increase sales.

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