Online Marketing | Internet Marketing | Blogging for Dollars

Optimize your Page Title, Meta Tags and Page Content

Providing a good title is one critical point that you should not miss it… Why? because good SEO on Page is able to appeal to both viewers the spider…

Because our page title will appear in the Google’s SERPs, then this is one of the earliest point of our goal to attract viewers, the search engine user. After typing a keyword that wanted in the search box, they would read your title. If your page title is not interesting, not informative or even not exist, it less to get your website address click.

As well as for the SE, the main purpose of search engine uses an algorithm in displaying SERPs, is to help users search engine get a result as close as possible with or relevant to one’s possible they just type in the SE search box. That’s because one of the value is the title page of your website.

A good title is short, dense and informative, and unique. This means that there is same title for a page, each page should have its own title. The most important thing is “informative” itself, just don’t to purpose to make unique or different in every page, then you kill the informative value of its …

Another thing is: try to put one or two keywords into the title and must reply in the beginning of the sentence, then just follow the compelling info on what this page about. You can use a comma (,), hyphen (-) or pipe sign (|). Also don’t used the strange codes such as ,,|,, or (*)(*) errr…

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Landing Page

What is Landing Page means? Landing page is a spot/place/page that to be objective in your website viewers.

The more detailed explanation of the analogy is the “bus station”. If you notice, every day a thousand people came to the bus station, and please note in more detail, usually people come or get to the bus station by bus from place A, then the passengers off and disperse and continued their route again. There are passengers whose by motorcycle while go to their house, some by busway, several by on foot, and the others have walking around the bust station for shopping for food or other goods.. and the chances that they returned to the place A, once they arrived at bus station, is very small…

That’s the clearly explanation about the landing page. A page that you select for the optimization, which serves to attract visitors, and dazzle them so they continue their journey to somewhere else (to another page) on your website. Don’t make your visitors clicking the “back button” or even to “close window”…

Well, in the first tutorial (SEO on Page 1), we have a list of keywords isn’t it? (which saved in excel file), and we’ve chosen keywords with KEI 4-7 as the highest major keywords and alternative keywords 30-35. Now, let’s break down those keywords list. In this case, just took 5 keywords to be the Main Keyword, and 30 keyword as alternative keywords.

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Make your page Search Engine Friendly

Ok next on SEO on Page learning, how to make your page to be more Search Engine Friendly? Here are some ways:

1. Rewrite your dynamic URLs to SE friendly.

You may ever see the following URL http://www.domainname.com/?item=12554. Now just take a look at this url, we can not directly know anything or imagine on the page clearly. This is an url which is called as dynamic url (item=12,554), or an url that contains “?”, “&” and “=” in it also includes dynamic url.

Well, you’ve probably seen URL http://www.domainname.com/c/food.html, or http://www.domainname.com/food-for-lunch.html. That is called static URL. Spider prefer static rather than dynamic URL, so that better if you try using a static website url.

For e-store users, usually there is an additional module to create dynamic url rewrite. For wordpress user, you can edit the permalink in the permalink setting. For blogger.com user it has been built in by default setting. If you’re CMS users or e-store module but not yet found the permalink formula, just don’t worry, you still can get it by using a tricky such .htaccess file, but you still need additional knowledge or you can ask the webmaster to create. htaccess file for you.

2. Make use robot.txt

This robot.txt is a guide for the area where the spider wrote accessible or indexed. For some websites (usually an e-store), there are some sensitive page that no need for visitors to know, such like /cgi-bin/, cart.php, register.php, etc…

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Nowadays, as the internet growing very fast, social network is also available online. What is social network means? It is actually a group that includes some people who have same interests, hobbies, schools, and other specification. Usually, the online social network also known as social sites. In order to share each other among the members, there are some sites providing people a place of the community. Here you can meet your friends or even meet new friend.

There are some specific types of Social network interdependency, for instance are kinship, friendship, relationships or beliefs, financial exchange, hobbies, knowledge, politics, religions, and many more.

On this online social network, you are able to create your own network. You can also help people to make a business with people such as find and buy properties for their homes.

Through internet, social site help people to meet each other online. It connects people to buy something or to promote their company. For people who in needs of marketing and advertisements, Closebys provides an entry point. Sure, you can attract people by using this site and track your reach everywhere.

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Optimize your On Page Sites

Just stick this in your mind, building a website along with SEO certainly better than building an ordinary website. And for those who already have websites or want to fix the right SEO can go straight in practice with this tutorial… but remember it’s up to you what the way you will choose…

So now we go step by step in part of on page optimization. In this session we will repair structure your on page SEO website. There are many things on this SEO on page and we opt ranging from global SEO to meta SEO part…

1. Find a fast and reliable hosting

Ok now… if you have already a website, then make sure your server is fast and reliable. Why? because the spider bot like fast load and dislike stuck load, as well as your web visitors are also not going to impress too if your web his long-time loading. Do you’ve heard “8 seconds rule?” – this means if your website loading time was more than 8 seconds .. visitors will usually direct to close their browser window.

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What is KEI (Keyword Efficiency Index) ?

Ok.. now what is KEI? hmm.. the simple explanation is the efficiency of a keywords… the higher the better…

KEI is a formula or mathematics calculation KEI = Search Volume (squared) / # of Competitors

For more clearly what the mean of Search engine volume and number of competitors let’s we look more deeply:

1. SV (search volume) = is the approximate number of search these keywords in 1 month. For example in case you want to search for SV from keyword “free money” …

The first step is to go to http://freekeywords.wordtracker.com, and type in “free money“, then you will get results which is approximately 1741 for “free money” keywords. This means there is a 1741 search everyday for the keywords “free money“. This also meant 1741 X 30.5 = 53,100 per month (approximately monthly count). So this 53,100 digits number is the SV (search volume) for keyword “free money.”

2. # Of Competitors = number of the web that contain keywords that we wish to find her KEI. Here the easy way… you open http://www.google.com, then type the keyword “free money”. After that you could see result in this part: “Results 1 – 10 of about 187,000,000 search results for free money. (0:24 seconds)“… So the number 187,000,000 # is the competitors for the keywords “free money.”

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How to Finding the Keywords?

What was the important of keywords? No keywords, means no SEO. Keywords can consist of 1,2,3,4 or 5 words, the longer it is usually the more a bit traffic, but its results are also more specific or targeted viewer.

Usually the used combination for keyword is 2 or 3 keywords as a main keyword, continued to follow in the long tail keywords with 4 or 5 words.

Ok let’s digg some more deeply about keywords and this technical research…

1. First review of your business, keep think about what keywords would you type if you as a costumer to find the products / services you are offering ..

2. After that you can ask your friends, boss, family, boyfriend/girlfriend, coworkers, your neighbors, whatever about what they would type in the search box to find the products / services that you offer it earlier. Do not be shy to ask someone else… since these are real examples of what is going to have in mind for Search Engine users that find products / services will you sell…

3. Make a list in ms-excel for all the keywords that you get from the results of your thoughts and opinions of others from earlier.

4. Once you do it manually, it was time to do with the help of tools through the Internet on your pc or laptop. There are many tools you can use like Wordtracker, Google’s Keyword Tool, Keyword Discovery, etc, which some are free and others you must pay for the service…

5. Become a James bond (Spy your competitors). This is just a sample that you selling bag online, you continue to google and type in the “bag online” on the Google Search Engine…

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